Dave Portnoy, the founder of Barstool Sports and self-proclaimed “Davey Day Trader,” has again made a splash in the crypto world. This time, it’s not about his sometimes turbulent forays into trading Bitcoin (BTC) but rather a new sponsorship deal with cryptocurrency exchange Kraken.
The deal, announced this week, sees Kraken sponsoring Portnoy’s endeavors with a unique twist: a significant portion of the payment will be made in Bitcoin itself. This move highlights Portnoy’s continued interest in cryptocurrencies and Kraken’s strategic approach to reaching a wider audience.
Portnoy, known for his outspoken personality and willingness to embrace new trends, has been vocal about his experiences with cryptocurrency trading. While he’s acknowledged some missteps, his acceptance of Bitcoin as part of the sponsorship deal suggests a long-term belief in its potential.
“I believe in it enough to accept payments anytime,” Portnoy told CoinDesk. This sentiment aligns with Kraken’s goals of promoting crypto adoption and building trust within the mainstream. By partnering with a high-profile figure like Portnoy, Kraken can leverage its reach to introduce a new generation of digital assets.
The specific amount of the sponsorship and the exact portion paid in Bitcoin remain undisclosed. However, the move signifies a growing trend of cryptocurrency exchanges seeking mainstream endorsements. As the crypto market continues to evolve, we expect to see more collaborations between these platforms and influential figures across various industries.
This sponsorship deal is just the latest chapter in Portnoy’s crypto saga.
Whether actively trading or accepting Bitcoin as payment, Dave Portnoy remains a colorful character in the ever-evolving cryptocurrency landscape.
