Fifteen years after a programmer traded 10,000 BTC for two pizzas, the crypto community marked Bitcoin Pizza Day with record-breaking celebrations.
The anniversary has drawn a worldwide response, blending nostalgia with billion-dollar bravado.
“From two pizzas to a global financial movement… we’re marking Bitcoin Pizza Day with the biggest BTC referral giveaway in history – $5 million worth,” said Binance CMO Rachel Conlan. The exchange also rolled out pizza trucks and hosted parties across cities worldwide.
Events from Buenos Aires to Dubai include DIY streams, community-led meet-ups, and branded giveaways, coordinated through the new Pizza Day hub.
The institutional wave flowing into Bitcoin now collides with grassroots celebration, turning what began as a meme into a marketing supercycle.
Some observers question whether Pizza Day’s mass giveaways attract real users or merely pad sign-up stats. But the billion-dollar lunch endures as proof that every meme in this market might just turn to money.
