Japanese investment firm Metaplanet added 797 BTC to its balance sheet on Monday, shelling out about $93.6 million at an average price of roughly $117,451 per coin. Based on reports from its CEO Simon Gerovich’s post on X, the company now holds 16,352 Bitcoin, which it bought at an average of $100,191 each for a total of about $1.64 billion.
The firm treats Bitcoin treasury operations as a full business line since December 2024. It borrows against its Bitcoin holdings, so lower interest rates on those loans can cut costs. That gives Metaplanet more room to keep buying while keeping shareholders happy.
Watchers note how quickly Metaplanet’s pile grew. From March’s under 4,000 BTC to July’s 16,352 BTC, it roughly quadrupled in four months. Some firms only tiptoe into crypto. Metaplanet went all‑in. That made headlines and caught the eye of rivals with big coffers.
Experts said corporate treasuries shouldn’t chase big positions just to make headlines. They said companies with long‑term beliefs in Bitcoin can benefit more from a steady plan than a wild sprint. In other words, Metaplanet’s bold road could pay off if Bitcoin keeps rising, but it could also leave investors hurt if the market takes a turn.
Featured image from Unsplash, chart from TradingView
