GameStop is taking a cautious, independent approach to Bitcoin (BTC) and does not does not intend to emulate the aggressive strategies of other crypto-heavy treasury firms like Strategy, according to CEO Ryan Cohen, who said Tuesday that the company
Cohen further clarified that GameStop would not follow the model of firms like Strategy, which has built one of the largest Bitcoin treasuries in the world.
Cohen emphasized that GameStop maintains a strong balance sheet, with over $9 billion in cash and marketable securities, and will remain disciplined in how it deploys capital.
He characterized the company’s Bitcoin position as opportunistic, adding that future investment decisions will focus on protecting downside risk while seeking meaningful upside.
Under Cohen’s leadership, GameStop has refocused on collectibles and trading cards, scaling down physical operations while improving profitability. As part of this strategic shift, the company is evaluating the possibility of accepting crypto as a form of payment for trading card purchases.
Cohen stated that the firm is actively assessing market demand for such a payment option and is open to considering a broad range of digital assets rather than limiting itself to a single token.
GameStop previously operated an NFT marketplace and developed a crypto wallet, though both were shut down between late 2023 and early 2024 due to regulatory uncertainty in the U.S.
