The Cardano Foundation, together with EMURGO, Rare Network, and Intersect, has unveiled a bold Unified Global Events Marketing Strategy aimed at significantly expanding its ecosystem through coordinated, high-impact event participation. The initiative is currently undergoing governance review, buoyed by escalating community involvement and the ongoing treasury funding vote.
In terms of ecosystem expansion, the proposal sets a goal of 10–20% year-over-year growth in new projects and dApps launching on Cardano. The Foundation notes that events “foster networking, inspire discussion and provide the perfect environment for formal and informal knowledge exchanges which can lead to truly fruitful collaborations and new project developments.”
The proposal builds on lessons learned from the Cardano Summit and regional tech events, with the Foundation committing to ongoing metric tracking to adjust tactics in real time. “We will monitor metrics to make informed decisions, adjust tactics, and improve, just like we do for the Cardano Summit and the regional tech events,” the post reads.
At press time, ADA traded $0.79.
