Social Network Zora has seen its native token, ZORA, record a massive rally following a spike in user activity and recent key integrations, leading some investors to suggest that momentum will continue.
As the price nosedived within hours, some users considered the airdrop was “the biggest disaster with Scroll and Zksync” and the “biggest SCAM in 2025 so far.” Despite the initial backlash, the token has seen a remarkable performance since July, surging 1,573% in the monthly timeframe to hit a market capitalization of $438.9 million.
Moreover, Binance announced the launch of the ZORA/USDT perpetual futures trading pair with up to 50x leverage on July 25, a week after the Base App integration. The news fueled the token’s rally to its previous high of $0.09 on July 27.
Nonetheless, the token and the platform have seen a significant recovery over the past week, with its price rallying 128% and token creation activity surging nearly 27% since August 4.
On August 10, the platform saw the largest token issuance since July 31, according to Dune data, with 47,743 tokens from 21,052 unique creators, seemingly driving ZORA’s Monday price breakout.
A week before ZORA’s launch, Coinbase’s Layer-2 (L2) Network, Base, faced backlash over rug-pull allegations after it promoted an unofficial memecoin that crashed by over 90%.
Base explained that they had posted on Zora because they believe everyone should bring content on-chain and use the tools that make it possible.
“Memes. Moments. Culture. If we want the future to be onchain, we have to be willing to experiment in public. (…) We’re going to keep bringing culture onchain,” the Base team argued.
