Some outlets note the burger’s pricing and the playful nod to crypto culture, while the rollout itself is being treated as a marketing push as much as a menu update.
The support we have received from the…
The chain’s COO, Dan Edwards, has said that payment processing fees have been cut by about 50% since the change. On the first day of the rollout, the chain claimed it accounted for one in every 500 global Bitcoin transactions processed that day.
Reports have disclosed that the company saw a lift in sales after the payments switch. In Q2 2025, Steak ‘n Shake reported same-store sales growth of nearly 11%, and company spokespeople linked part of that increase to engagement from Bitcoin users.
The move to crypto was presented as both a cost-saving measure and a way to draw a curious customer base. Some of the figures come from the chain’s own public statements and were picked up by several crypto and business outlets.
