Two new Coinbase ads recently hit U.S. screens, reviving crypto’s populist pitch at a time when inflation is stubborn, Bitcoin is soaring, and Americans are once again talking about “building.”
One spot reframes Bitcoin as “money from the future,” while another shows how a U.S. home’s price has dropped from 30,000 BTC to just 5 BTC in little over a decade. It’s part cinematic flourish, part economic critique, and thoroughly calibrated to the moment.
The campaign trades celebrities for narration, pairing moody drone shots with punchy data-led storytelling.
In “Money From the Future,” the presenter opens with a sweeping vision of America’s industrial revival, fighter jets, robots, and construction sites, then asks: Who’s upgrading the most important tech of all, our money?
If you want to build the future, it starts with money from the future.
We’ve got something(s) you’re going to like.
“It’s crypto,” the narrator declares. “If you want to build the future, it starts with money from the future.”
The second spot, “Bitcoin House,” is even more direct: In 2012, a median U.S. home would cost you 30,000 BTC. A decade later: 20. Today? Just five. The message lands with a simple, provocative question: “If home prices keep falling in Bitcoin, why do they keep rising in dollars?”
Therefore, the cost of a ‘typical home’ in the US has fallen 99% since 2015 when priced in Bitcoin, while rising 94% in dollars.
Those legislative debates are heating up. In Washington, the White House continues its Crypto Roundtable events and the president continues to invest in crypto through his private interests including the Official Trump memecoin and World Liberty Financial.
Coinbase’s ads arrive at the right time to remind viewers and policymakers that crypto isn’t going away. It’s becoming more legible, robust, and integrated with the economic realities Americans care about most.
If America is indeed “back to building,” Coinbase wants to ensure crypto is seen as the foundation, not a sideshow. These new ads recast Bitcoin not as a speculative asset, but as a monetary upgrade to match our AI-powered, jet-fueled, robot-rebooted future. It’s a bold bet on narrative – one timed perfectly for a new market cycle.
