The news was long awaited by many in the crypto community who had been speculating since March, when the chain initially asked followers whether or not it should accept Bitcoin.
Steak n Shake accepting Bitcoin payments at all locations starting May 16, making the cryptocurrency available to our more than 100 million customers. The movement is just beginning….
According to the company, more than 100 million customers nationwide will be able to use the new payment option. That’s a huge audience. Although other chains have dabbled in crypto, most have kept it to some locations or limited trials.
Chipotle began taking crypto payments as far back as 2022, via a service named Flexa, which accepts around 100 cryptocurrencies such as Bitcoin, Ethereum, and Solana.
Subway tested crypto since 2013. McDonald’s has Bitcoin payment in Lugano, Switzerland. Pizza Hut and Burger King have tested and introduced limited promotions and trials, particularly in nations such as El Salvador, where Bitcoin is legal tender.
Now, over a decade later, Steak ‘n Shake is giving that connection a modern “flavor”, letting customers pay for meals with the same kind of digital money.
The Steak ‘n Shake announcement comes just as crypto payments are getting easier to use. In April, a company called Mesh launched an Apple Pay integration, which makes it possible for merchants to accept crypto through Apple Pay.
Featured image from Unsplash, chart from TradingView
