According to an announcement today, Turkish mobility app Marti Technologies plans to hold roughly 20% of its cash reserves in Bitcoin (BTC). The move reflects a growing trend among companies integrating BTC and other digital assets as part of a diversified approach to treasury management.
New York Stock Exchange-listed (NYSE) Marti Technologies today revealed plans to allocate up to 20% of its cash reserves to BTC. The company also stated that it may increase the allocation to as much as 50% in the future, potentially including other digital assets such as Ethereum (ETH) and Solana (SOL).
While the move affirms the increasing institutional interest in digital assets, equity markets responded cautiously. According to Yahoo! Finance, Marti Technologies’ stock was down over 6% in pre-market trading, sitting at $2.49.
The company noted that its digital assets will be custodied using a regulated, institutional-grade provider and maintained in compliance with applicable laws and best practices. Commenting on the development, Marti Technologies CEO Oguz Alper Aktem said:
Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years.
Aktem added that today’s global economic landscape presents both inflationary and currency-related risks. He emphasized that Marti intends to be a long-term holder of digital assets and will likely expand its holdings over time.
Marti Technologies’ decision to incorporate BTC into its treasury strategy continues a broader trend of corporate crypto adoption. This trend has especially picked up momentum in 2025.
