The company intends to channel revenue from its gold mining projects into BTC.
According to the company, pairing income from physical gold with a digital asset like Bitcoin offers a forward-thinking approach to capital preservation and growth. It also aims to maintain lean corporate overhead to enhance efficiency.
To support this transition, Bluebird confirmed it is searching for a new CEO with expertise in digital assets.
Meanwhile, Aidan Bishop, the firm’s interim CEO, said the strategy is a response to significant shifts in global finance. He described Bitcoin as a transformative force and emphasized the potential of combining traditional and digital stores of value.
Yet, it noted that Bitcoin is increasingly seen as a superior alternative due to its digital nature and limited supply.
According to the firm:
“Golds’ position as a store of value has been under threat due to the rising global adoption of bitcoin, which some commentators have described as ‘digital gold’ and many have even cited its superiority over gold as a store of value.”
Bluebird sees an opportunity to set itself apart by entering the digital asset space. The company believes its current market valuation offers early investors an attractive entry point compared to peers who have already adopted similar models.
Aidan stated:
“By adopting a ‘gold plus a digital gold’ strategy, it offers the Company an opportunity to turn the page and look to the future and seek to attract a new type of shareholder.”
