A Spanish coffee chain is planning a radical shift in its business model: blending brand with bitcoin.
Now those shares trade at just €0.28 ($0.32). That’s a drop of about 91.46%. In the face of these staggering losses, chairman Salvador Martí is urging the board to approve a plan that could rewrite the company’s entire strategy.
But those gains didn’t last. When Bitcoin slid from roughly $111,000 to about $105,000, Vanadi’s shares fell back to €0.28 ($0.32). That rapid rise and fall shows just how closely tied the company could become to crypto’s price swings.
Martí isn’t simply asking the board to buy Bitcoin with cash on hand. He wants “carte blanche” to negotiate convertible financing, which means Vanadi could issue new shares to raise money for more Bitcoin purchases.
New investors might pour cash into the company, hoping for a BTC windfall. But current shareholders could see their stake shrink.
If Bitcoin doesn’t rally, the shares might stay low, and debt or equity could become a heavy burden. In plain terms, this plan shifts the company’s fate onto Bitcoin’s next big move.
Based on reports, at least 12 companies—GameStop among them—have invested in Bitcoin so far this year. Some governments are even talking about holding Bitcoin as a reserve asset.
In that sense, Martí’s pitch is riding a larger trend: businesses turning parts of their cash into BTC. But it also means Vanadi would have no fallback if coffee sales keep sliding.
Featured image from Imagen, chart from TradingView
