House of Doge, the trading arm of the Dogecoin Foundation, has announced a significant merger agreement with Brag House Holdings (TBH), a platform focused on engaging Gen Z at the crossroads of gaming, to list on the Nasdaq.
This reverse takeover transaction will see Brag House acquire House of Doge, a move that has received unanimous approval from both companies’ Boards of Directors, also expected to propel Dogecoin’s mainstream adoption.
Individuals now have the opportunity to become shareholders in House of Doge, granting them a stake in the organization’s operations and decision-making processes.
Notably, this comes on the heels of DogeOS smart contract Layer 2, and the impending launch of the Dogecoin Fractal side-chain for the tokenization of real-world assets (RWAs), further enhancing Dogecoin’s development and utility. Marco Margiotta, CEO of House of Doge, stated:
Since launching House of Doge, we’ve built momentum across every layer of the Dogecoin ecosystem, from establishing the Official Dogecoin Treasury with ZONE to forming alliances with Robinhood for developing new yield-bearing products, as well as our exclusive ETP/ETF partnership with 21Shares. Now, we’re bringing what we’ve built to the public markets.
In parallel, House of Doge established the Official Dogecoin Treasury in partnership with CleanCore Solutions (NYSE: ZONE), which was founded on September 5, 2025. This Treasury currently holds over 730 million Dogecoin, serving as a foundational element of House of Doge’s financial infrastructure.
Following this announcement, the price of DOGE reacted positively, experiencing nearly a 3% surge over the past 24 hours, moving toward $0.21.
Featured image from DALL-E, chart from TradingView.com
