Jiaravanon, best known internationally for acquiring Fortune Magazine in 2018, is part of Thailand’s influential Charoen Pokphand Group family.
His appointment comes amid a broader leadership revamp at DV8 to align the company with emerging crypto-native financial models.
Under his guidance, the firm plans to adopt Bitcoin-centric treasury practices and invest in DeFi, corporate governance innovation, and next-generation digital infrastructure.
DV8 also revealed ambitions to build a crypto-integrated digital banking system that supports long-term financial inclusion and innovation across Southeast Asia.
Meanwhile, Jiaravanon will lead an 11-member board comprising key figures from traditional finance and the Web3 ecosystem.
This leadership overhaul positions DV8 to become a major player in digital asset strategy and crypto-financial infrastructure.
Notably, Jiaravanon brings relevant experience through his blockchain startup Lightnet, which launched in 2020 to use distributed ledger technology to provide low-cost remittance services for underbanked migrant communities in Southeast Asia.
Notably, all the investors involved in the deal have agreed to a 12-month lock-up period. Market observers have described this move as a strong vote of confidence in DV8’s new direction and the broader Thai crypto market.
“Thailand at one point had the 4th largest DeFi users in the world. It’s a hidden gem, and now we’ll unlock it together.”