Franklin Templeton is expanding its Benji Technology Platform to the BNB Chain, making it clear once again that crypto’s integration into mainstream finance is getting serious.
The global investment firm, with $1.6T in assets under management, launched the Benji Technology Platform to experiment with the tokenization of traditional fund shares.
BNB Chain is known for its low fees and high speed, especially among users in Asia’s emerging markets.
While Franklin Templeton established its brand with legacy fund infrastructures, like many, it has begun experimenting with blockchain tokenization for multiple reasons.
Real-time settlement is also a major upgrade compared to slow mutual fund transfers.
Another reason is the growing demographic of crypto-native investors, who don’t have faith in traditional investment channels. Blockchain integration helps the company tap into them through crypto wallets and dApps.
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At the same time, it offers multiple channels of rewards through staking, $MAXI contests, and exciting partner events.
For instance, 40% of the tokens are allocated for marketing, while 25% goes to Maxi Fund. While the project has yet to announce what the Maxi Fund actually is, it is expected to fuel partnerships and integrations after the token matures.
Having raised close to $2.5M already, the presale hints at an early sell-out. Investors have just over a day left to buy $MAXI at $0.000259 before the next price surge.