The sandwich, which returned on Nov. 11, has been oddly linked by some traders to past Bitcoin rallies.
The post listed past returns and price moves side by side, fueling debate across social media. “McDonald’s McRib signals MAJOR Bitcoin rally. Every comeback has led to explosive BTC price action,” the account wrote.
Every comeback has led to explosive BTC price action:
• 2017: Nov → BTC +1,000% • 2020: Dec → BTC +200% • 2021: Nov → BTC to $69K ATH • 2024: Dec → BTC new ATH $126K
The historical pattern goes like this: McRib reappeared on Nov. 2, 2017, when BTC traded at $6,745. By December that year, it hit $19,666.
In 2021, the sandwich returned with Bitcoin at $61,000; nine days later, it topped $69,000, a 13% increase and a new record then.
The legendary McRib returns 11/11 at most McDonald’s in the US.
It is our most-mentioned limited-time product online, higher than other evergreen items, particularly on X.
Zack Voell, a crypto analyst known for linking cultural moments to market shifts, resurfaced the trend in a tweet last year. He wrote:
“Here’s a look back at how Bitcoin has reacted to news that McDonald’s McRib is back on the menu. They just announced it again last week. And you’re bearish?”
Voell even shared a chart mapping the digital currency’s price against McRib announcement dates, which caught widespread attention among traders.
Other analysts have mixed views. Some market watchers say the pattern reflects how social mood and investor psychology often shape crypto movements more than logic or data.
According to those skeptical voices, the McRib’s timing could simply line up with typical end-of-year optimism in markets. Coincidence, they say, should not be mistaken for a reliable pattern.
Analysts have also pointed out that traders often cherry-pick the examples that support the story while ignoring years when the crypto moved differently.
Featured image from McDonald’s/Image edited with Gemini, chart from TradingView
