The McGregor vs. Khabib rivalry has resurfaced—this time in the world of NFTs and meme coins—after on-chain investigator ZachXBT called out what he described as hypocrisy surrounding a failed crypto project linked to the UFC icons. The controversy began when a McGregor-themed NFT collaboration resurfaced online, prompting ZachXBT to highlight the abandoned “McGregor meme coin,” which reportedly left investors with losses and the project team unaccountable.
According to ZachXBT’s findings, the earlier meme coin was promoted with heavy hype but never delivered on its roadmap, utility, or promised community incentives. As conversations about a possible McGregor vs. Khabib NFT collection started gaining attention, the investigator reminded the crypto community of the unfinished project, questioning the credibility of launching new digital collectibles while unresolved issues from previous ventures remain.
The drama has ignited intense debate across X (formerly Twitter), with fans and crypto investors accusing celebrity-backed NFT initiatives of lacking transparency and responsibility. Many argue that projects involving major public figures attract fast hype but often fail to provide long-term value, leaving holders with depreciating digital assets. The resurfacing of the abandoned meme coin has also reignited discussions about the need for stronger accountability and clearer standards within the NFT and Web3 sectors, especially when celebrities are involved.
Meanwhile, supporters of the potential McGregor–Khabib NFT drop argue that the new initiative could be more legitimate if handled through reputable blockchain platforms, licensed partnerships, and verifiable smart contracts. They believe that official NFT projects tied to major sports rivalries—if executed properly—could deliver strong long-term value through collectibles, fan engagement features, and cross-platform utility.
ZachXBT’s expose has nonetheless raised red flags for investors, reminding the community to conduct due diligence before participating in celebrity-driven tokens or collectibles. With the NFT landscape evolving and regulatory scrutiny increasing, transparency and project credibility are becoming essential factors for long-term success.
As the McGregor vs. Khabib NFT buzz grows, the crypto world is watching closely to see whether this controversy will push influencers and celebrities toward more responsible Web3 engagements—or whether it will become another chapter in the ongoing saga of hype-driven digital asset failures.
