“We are excited to have Joe join our Bitcoin strategy team and help drive our three-year plan to own 105,000 Bitcoins,” chairman Eric Semler said in the press statement. “Since adopting the Bitcoin Standard, we have achieved approximately 287 percent BTC yield and a $177 million unrealized gain through June 3.” Burnett, whose résumé spans market-research roles at Unchained and Blockware Solutions, framed the campaign in epochal terms: “We are witnessing the global monetization of Bitcoin as a superior form of money… Semler Scientific is determined to build one of the largest corporate Bitcoin treasuries in the world.”
The arithmetic behind Semler’s goal is punishingly steep. At a constant BTC price of $105,000, acquiring 100,551 additional coins would require roughly $10.6 billion—equal to more than 200 times Semler’s trailing-twelve-month revenue.
At press time, BTC traded at $104,326.