The company says members can move money from their SoFi checking or savings accounts directly into crypto trades without opening a separate account.
The launch also includes a waitlist promotion: sign up by November 30 to get priority, and meet simple activity rules by January 31, 2026 for a chance to win one Bitcoin.
According to reports, SoFi highlights a survey finding that about 60% of its crypto-owning members would prefer to keep assets with a licensed bank rather than a crypto-native exchange. For many customers, the pitch is trust and easier money movement — plain reasons that can move people to act.
The company also noted it raised its full-year profit forecast after strong third-quarter results, giving it room to push into new services.
Analysts said that banks and fintechs will watch closely. Some may try to copy the one-app approach, while crypto exchanges may point to features and fees that still favor them.
Featured image from SoFi, chart from TradingView
