Shares are up 25% in pre-market following the announcement.
Rather than launching an independent IPO, Sora will embed itself into TopWin’s publicly traded structure.
Founder Jason Fang will assume the role of Co-CEO alongside Tony Ngai as part of the firm’s broader rebrand to “AsiaStrategy.”
The move follows TopWin’s decision to expand into blockchain and Web3, adopt a Bitcoin-based treasury strategy, and reposition its business model to align with Asia’s accelerating interest in digital assets.
As part of the transition, TopWin has announced plans to incorporate Sora Ventures’ approach to capital deployment, which includes managing a fund dedicated to Bitcoin treasury allocations in public companies across Asia.
Fang brings experience from multiple market cycles and a disciplined capital deployment track record.
TopWin will maintain its core luxury watch distribution business while leveraging Sora Ventures’ Web3 expertise to diversify its portfolio.
The move positions the company to operate across both physical and digital asset classes, aligning with Asia’s accelerating push into tokenized finance.
Pending approval, TopWin’s name change to AsiaStrategy aims to reflect its dual-track operations in legacy and blockchain-based sectors.
The initiative signals increasing institutional coordination around Bitcoin as a treasury reserve asset, particularly in high-growth regions with receptive regulatory climates.
By integrating a Bitcoin treasury and entering public markets through Sora Ventures, the company aims to establish a durable presence in Asia’s evolving capital market.
Disclaimer: Sora Ventures is an investor in CryptoSlate.
