According to Ardoino, Juventus has not permitted Tether to participate in the capital increase process, which began in April 2025. Without this formal approval, Tether cannot inject new funds, regardless of its willingness or financial capacity.
He stated:
“Tether looks forward to being a part of the team’s growth and future. But to date the company has not even allowed Tether to participate in the capital increase announced a month ago (around 15-110M). We simply cannot contribute unless society allows us to.”
He somewhat dryly added that his ticket purchases might be the only support Juventus is willing to accept for now. Ardoino said:
“It is truly a shame to leave aside willing members who could invest significantly to help make Juventus Great again. I hope that at least the money from my grandstand ticket can help support the management’s expenses”
Despite this increased involvement, the stablecoin issuer is excluded from a capital raise expected to generate between €15 million and €110 million.
The club’s funding push follows a fourth-place finish in the 2024/25 Serie A season. To reposition itself, Juventus recently named Damien Gomolli as General Manager to lead its commercial and marketing efforts.
