According to the report, the listing will take place via a reverse merger with SMR Entertainment, a Nasdaq listed company. Two people familiar with the deal clarified that the deal would purchase millions in TRON’s native token, TRX.
In that way, the new company will operate in a similar fashion to MicroStrategy, now called Strategy. The company founded by Michael Saylor has become a financial vehicle for those investors looking to gain exposure to Bitcoin.
Since 2021, MicroStrategy introduced a new treasury strategy to benefit from the rise of the Bitcoin price. The company issues debt, and uses the revenue to increase their BTC holdings. As the cryptocurrency rises, the company’s debt diminishes.
In the new entity formed by the Tron and SMR merger, Eric Trump will take a role. Although, there are no details as to what role or in what capacity Trump will operate within Tron Inc.
The Financial Times noted that Justin Sun, the controversial founder of the TRON blockchain, has made significant efforts to strengthen his ties to the Trump family. Sun is one of the top holders of the $TRUMP token, the cryptocurrency launched by the president of the US in early 2025.
This investment allowed Sun to take part in a private dinner hosted by the head of state at the Trump National Golf Club in Virginia. Furthermore, the Financial Times claims, Sun invested $75 million into the World Liberty Financial, a companied backed by the Trump family and their inner circle.
Following the news of its public listing, the native token of the TRON blockchain experienced a significant rally. Data from CoinGecko indicates that the crypto saw a 3.3% rally over the past hour, pushing its price above the critical area north of $0.27.
The TRX price is likely to continue the trend as the Tron Foundation is expected to inject over $210 million in the token into the new entity. Thus, similar to Strategy’s Bitcoin purchases, TRX could see a spike in its demand.
Moreover, the Financial Times pointed out that the company behind the deal, Dominari Securities, has seen a 580% increase in their value after Eric Trump announced his participation in its advisory board.
The investment back has also seen millions of dollars in capital from Elon Musk companies, including SpaceX and xAI. Is the TRX price above to experience a similar rally? Stay tune to find out.
Cover image from ChatGPT, TRX/USDT chart from Tradingview
