December 19, 2024 Abu Dhabi, UAE — Pioneer of blockchain-powered advertising transparency VeraViews has partnered transformatively with OnDemand, the creative artificial intelligence tool created by AIREV. This partnership will make use of On Demand’s sophisticated AI features to support VeraViews’ goal of eradicating ad fraud and promoting openness inside the digital advertising network.
The innovative technologies of On Demand provide a range of tools that can help VeraViews to improve its ad fraud detection systems, including:
Intelligent agents reduce the need for human interaction by autonomously completing difficult fraud detection chores, therefore streamlining processes.
Advanced machine learning techniques examine large advertising databases in real time, precisely spotting fraudulent behaviour and illegitimate traffic.
Designed especially for connection with VeraViews’ revolutionary Proof of View (PoV) system, customisable AI agents improve anomaly detection and effortlessly validate accurate ad impressions.
Data visualisation tools provide complete, actionable information that help advertisers and publishers to better grasp traffic and run their campaigns.
Robust architecture guarantees continuous efficiency even during peak traffic by supporting high-volume data processing with zero latency.
VeraViews CEO Mark Firth stated his excitement about the alliance: “We are delighted to work with OnDemand to provide a new degree of complexity to our fraud detection systems. Combining our revolutionary Proof of View technology with OnDemand’s AI-driven platform will provide our customers unmatched transparency and accuracy.
By including On Demand into the VeraViews ecosystem, its capacity to spot and reduce ad fraud will be much improved. Reliable, auditable, and open campaign measurements will help publishers and companies to guarantee trust and responsibility in digital advertising. Supported by VeraViews’ recent UAE growth as part of the Ministry of Economy’s NextGen FDI programme, this alliance also highlights VeraViews’ commitment to creativity.
On Demand Vision of AIREV:
“Ad fraud remains a critical challenge for the advertising industry, and OnDemand is purpose-built to tackle high-stakes problems like these,” said an AIREV spokesman.
VeraViews and On Demand together are redefining openness and trust in digital advertising, establishing a new industry standard for fraud prevention and responsibility.
Regarding Vera Views
Using patented Proof of View (PoV) technology, VeraViews is a blockchain-powered advertising ecosystem that fights ad fraud and offers companies and publishers open, auditable performance measurements. Constructed on the Verasity (VRA) blockchain, VeraViews promotes advertising industry trust and responsibility.
Regarding OnDemand
Designed to automate processes, real-time data analysis, and provide enterprise solutions with customisable AI agents, OnDemand built by AIREV is an advanced AI platform. Supporting companies in many different sectors, On Demand improves decision-making, boosts production, and precisely handles difficult problems.
