Based on reports, PSG Labs lead Pär Helgosson told the conference crowd, “We put Bitcoin in our books, and we still have it.” He made the announcement at the Las Vegas event.
The club’s move follows firms such as Strategy, GameStop, US President Donald Trump Media and Twenty-One Capital, all of which added large amounts of BTC to their treasuries to guard against inflation.
PSG sees its crypto holding as a way to stay in tune with its younger supporters. The club now calls itself a lifestyle brand as much as a football team.
PSG Labs, launched in 2023, is the special unit that tests ideas in blockchain, virtual reality, and tokenized fan experiences. Now it will back early-stage crypto startups, helping founders launch products, list tokens and raise money.
Helgosson said the club aims to “launch with you, list with you, raise with you,” using its half-billion-strong fan network and its ties to big sponsors and star players.
Holding Bitcoin on the balance sheet raises questions. Under IFRS rules, crypto assets are often classed as intangible and carried at cost, so gains may not show up right away. Fluctuations of 10% in a day are common for the top digital currency.
PSG will need to manage those swings and explain them to regulators, especially under football’s financial-fair-play rules. Different countries may treat these BTC holdings in varied ways—from tax breaks to extra scrutiny.
PSG’s decision shows a new path for sports clubs. By moving beyond simple fan tokens, the club is treating crypto as part of its core finances. There are risks, but also a chance for deeper ties to tech-savvy fans.
If PSG can keep its Bitcoin—and its fans—happy, other clubs may follow suit.
Featured image from Unsplash, chart from TradingView
