World Liberty Financial (WLFI), the decentralized finance (DeFi) venture associated with the Trump family, has taken decisive action to prevent the launch of an unofficial TRUMP-braded wallet.
The TRUMP Wallet, announced by Fight Fight Fight LLC in collaboration with Magic Eden, was intended to serve as a platform for holding the Trump-branded memecoin and various digital assets.
In response to this situation, World Liberty Financial quickly dispatched legal notices to both Fight Fight Fight LLC and Magic Eden, aiming to block any promotion or release of the wallet under the Trump branding.
Following the announcement of the wallet initiative, several members of the Trump family publicly distanced themselves from the project. Statements from Eric Trump and Barron Trump emphasized that the Trump Organization and its advisors had no role in the wallet’s development.
World Liberty Financial reiterated its commitment to launching an official Trump crypto wallet through its own channels, emphasizing the importance of protecting the Trump name and image from unauthorized blockchain usage.
Led by Bill Zanker, a longtime associate of President Donald Trump, the firm is now facing challenges from World Liberty Financial, which questions Zanker’s authority to expand the token’s ecosystem without proper consent.
World Liberty Financial contends that only projects endorsed by its advisory team can continue under the Trump brand, highlighting divergent visions for the memecoin’s trajectory among key stakeholders.
When writing, the official TRUMP memecoin trades at $9.74, recording losses of over 33% in the fourteen-days time frame, and 86% from its all-time high of $73 reached 24 hours following its launch earlier this year.
Featured image from DALL-E, chart from TradingView.com
