The firm says this strategy will be central to how it runs its finances from now on.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
Now every share carries a bit more crypto optionality. The company wants to grow its BTC per share number, seeing it as a way to manage inflation and the risks that come from swings in the Brazilian real.
Bitcoin can jump or drop by 20–30% in weeks. That volatility will show up straight in Méliuz’s profit and loss. A price surge could lift the stock, but a sudden fall might scare off cautious investors.
Méliuz says it will space out future buys to avoid big market moves. Still, the accounting rules around corporate crypto in Brazil are still taking shape. Any surprises there could shake things up.
This isn’t happening in a vacuum. DayDayCook, a US‑listed firm, snapped up 100 BTC and wants to hit 500 BTC in six months and 5,000 BTC in three years. In Bahrain, Abraaj Restaurants Group quietly added 5 BTC to its books.
Even in the United States, there’s talk of creating a national Bitcoin reserve. Companies around the world seem to be treating Bitcoin not just as a trade, but as a core part of their financial playbook.
In the months ahead, all eyes will be on how Méliuz weathers Bitcoin’s ups and downs. Will shareholders applaud a rising BTC per share? Or will they grow uneasy if the price slips?
The answers could shape how other emerging‑market firms see crypto in their treasuries.
Featured image from Unsplash, chart from TradingView
