One of the largest software corporations in the world, Microsoft, is among many who see the metaverse as an important component of a digital future for both institutions and consumers. Microsoft UAE CMO Ihsan Anabtawi spoke about the company’s ambitions and its concerns about the metaverse as part of this emphasis.
The development of the metaverse is inevitable in Anabtawi’s view. This new tool should be viewed as a natural development that will enhance the current state of the internet.
In response, he said, “We should view the metaverse as the next step in the evolution of the internet, which began as an internet of data in the 1990s and 2000s, the internet of people in 2010s, and is now the internet of things”
Microsoft is now attempting to connect its cloud and other business units with various metaverse experiences in order to let users and businesses create sophisticated apps.
Microsoft constantly invests in supplying the tools required to make this a reality in the long run in order to increase the number of users in the metaverse. According to Anabtawi, this was more than simply a trend, for the company.
He proclaimed that ” This isn’t a short-term investment; this is bringing the full power of our work across several areas to enable the future of computing in the metaverse for business and consumers”
This commitment to the metaverse includes the company’s Hololens 2 headgear, which will enable other businesses to create holographic prototypes rather than real ones and do different computations for, for instance, the design of a product before mass production. In this way, the analytics, data, and artificial intelligence required for this activity would be provided by Microsoft’s cloud division as part of its backend.
On the consumer side of things, Microsoft has also been active. In November, the company launched Mesh, a metaverse feature for its Teams app that allows the use of digital avatars in calls.
Microsoft is also involved in the establishment of metaverse standards as part of the Metaverse Standard Forum, launched in June.


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